Primary online ecommerce location for the kitsch product retailer, Hobbs, The Host of Cool. Located in Lawrence, Kansas, the brick and mortar location is a long-time staple of the downtown retail community. In and effort to extend sales to a larger audience the site was designed to be a direct representation of the type of products sold in-store. Additional marketing and web collateral was created in support of newsletter signup, community fashion outreach and in-store consumer acquisition.