After the success of the "7 Μποφόρ" (7 Beaufort) label design created in September, 2014 Cyclades Microbrewery at Tinos island, a small island brewery on Tinos Island in the Cyclades, producing craft beer under the brand name "NISSOS beer", asked me to continue the design collaboration, into a new product. In this instance, the design would be purely graphical and minimalistic. After some discussion with the owner, it was suggested and agreed the label was important in the fact that it should represent Greece as a national, and highlight the fact that Nissos is one of the few major Microbreweries operating in the region on such a scale.
The outline of the brief was a simple idea to create a new beer label, for a low alcohol beer; with a sub-text of "All-Day lager" to represent the nature of the beer to be consummed throughout the day. The brewery is set in the Cyclades region of the Aegean sea, in Greece, and so there was a defined emphasis to include the sea, certain colour themes for the country of Greece, and a simplicity.
Specific requirements for the project were; colours, waves, and simplicty.
This was a simpler project to evaluate and construct as far as process goes. The beer was a low alcohol lager, with use of organic produce. The main restriction in the development was the fact that the label had to tie into the already existing label that was already on the market. Nissos wished to pervey an indentity to the market. So, with this restriction in mind the design conceptualisation was started.
Originally the word 'Ελλάδα' (Greece) was to be used in the overall design aspect, as in identity to the country was felt to be strong. But after realisation it was becoming a dominant aspect to the labels overall look and feel it was taken out, even though originally it provided a strong design element. Leaving the remnents of a style that was later turned into the final form.
As the label had to be simple, and also be representative of Greece, there was a reliance on the design aspect of simple wave patterns. Together with this was the incorporation of a basic and simple palette, which is that of the Greek flag. Featured here are the dsign aspects and process.
Client: Cyclades Microbrewery at Tinos island
Beer Label (Illustrator CC)
File size: 6Mbs
Dimensions: 593.97x341.98px/510x245.67px (artwork)