Key visual of the brand and the campaign.
This is a street marketing action we did to concern people that you can do exercise whenever and wherever you want, and that it can be fun!!
Flyers. This is how they look like when unfold.
This is an interactive ad set on a fashion magazine. As you lift each part of the hamburguer you can see how long does it take to burn that piece.
These is a sketch of how some of the web pages would look like.
The ad shows fast food and below it the activity required to burn its calories.
