Advertisement for the Volkswagen Cross Polo
Brief: Plan and execute a conceptual ad for a Cross Polo Volkswagen car. Design an advertisement for a magazine page. The advertisement could also be applied to billboards, ads, bus stops.
Skills: Photo manipulation, Adobe Photoshop, concept development, advertisement execution with correct fonts and styles according to branding.
The concept developed around the idea that this car is a great option for both city living and driving as well as using it over weekends or for outdoor adventures - therefore it is being compared to the ultimate utility tool, a pocket knife, that allows for many options but all built into one.
An alternative idea is the idea of two roads, and being able to travel both:
