Tasked with collecting information over a prominent designer — past or present — and creating a narrative, this short book commemorates the life and achievements of Lou Dorfsman. As the primary instigator of successful design and advertising campaigns for CBS for over 40 years, he represents an inspiring level of consistency. Along with research, we were asked to create a short book blending our personal style with that of the selected designer.
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Pages printed on French Paper Co. Dur-O-Tone Newsprint White.
(Each page [13] was designed for 5 7/8x6” size.)
(Each page [13] was designed for 5 7/8x6” size.)
