To celebrate National Bologna Day, Oscar Mayer will create a contest in which people have to post via Instagram their favorite recipes with a twist, using Bologna. Only the top recipes will make it to the menu of the #BolognaTruck which will visit different cities in the country. 

 

Instagram 
 

Below is the Instagram feed created by the brand to prompt users to participate in the campaign.

 

In the minisite, users can learn about the contest. Visitors can also view different bologna recipes, the menu for the Bologna Truck and the pictures taken in the different events. The page will also have a section to track the truck and check the cities in which it will stop next.

 

Through Pinterest and Facebook users can view the recipes that others have posted so they can create them themselves.