AIRPLANE FOOD STUNT
People are more and more concerned about what they are eating. Even in planes. That’s why British Airlines is supplied by local farmers and knows the origin of everything that is served on its planes
Let’s show to the customers that it’s not just some words but a fact.
During a flight, we are going to put on the screens in front of the passengers (or place mats, or papers placed on the headrests) the text above.
At the time indicated on the screen, the passengers will look outside. They will discover that some fields have been customized like the crop circles.
And the best is, that the food served at the same time will come from the fields they are looking at, proving that British Airways has the perfect control of its supply chain.