Introducing a unique digital camera system.
FRAME's first camera model, the A1, is a digital mirror-less camera system that has been built from experience. Every detail, every feature, and all specifications have been developed in order to give you the best possible experience in photography. FRAME's companion smartphone application is a special solution that takes advantage of our modern lifestyles. Now, you can truly focus on creating beautiful images without the useless bells and whistles of today's modern digital cameras.
Instantly recognisable tactile interaction.
As much as the quality of photographs matter, a camera's physical feel is also incredibly important. This is why all of FRAME A1's physical interactions are unique from each other. You don't even have to look at the camera to search for buttons or dials. Everything is recognisable just by feel. Dials will click easily yet in a confident, reassuring way. Buttons will press with a sensitive yet firm force. Each unique shapes will let you know which button is which, even if there aren't any written text to remind you.
The two buttons located on the backside of FRAME A1 are user-customisable buttons. The concave and convex shape are easy to distinguish by feel, and are located in an instantly accessible location. Program them to your liking, and easily change the camera's manual/auto settings.
No display, no problem.
FRAME A1 does not have a main display. Instead, it contains an incredibly long-lasting battery. Why? Because all of FRAME camera's detailed features can be set using the FRAME smartphone app. All essential information can be viewed through the hybrid VF(Viewfinder).
Adaptation of a hyper-efficient technology.
FRAME A1 uses a dot-matrix display system that is located on the top of the camera. It displays only essential information you need in order to concentrate on capturing that moment. No need to dig through menus, just photograph.
The complete experience.
FRAME has been designed to give you the complete experience. FRAME App, dedicated smartphone application, gives you the power to access, organise, edit, and share the photographs taken with FRAME A1 camera.
Uniform design language.
The hyper-minimal design language of FRAME is apparent from the camera itself, to the aesthetics of the FRAME App. Holistic design language means smooth contuity of visual and functional photography experience.