EDUCATE YOURSELF TO EDUCATE THEM
BRIEF:
Create awareness for the AVIVA Street to School campaign which aims to get children all over the world off the street and into school to receive a proper education.
IDEA:
Educate yourself to educate them.
RATIONALE:
The idea behind this was to inform people about the statistics about how many children are living on the streets and who do not have the opportunity to attend school. Once they have been informed, the ad makes them think about these statistics in relation to their own life.
