Winner of the tender for the national campaign " STOP abusing children" organized by the Office of the Government of the Czech Republic.
(Idea Maker / Copywriter / Illustrations)
The most common types of the children`s abusing were presented as a ABC-book (the 1st book for the children in the grammar school) with the illustrations and poetry according the abusing. The main goal was to show to the public, that the education and experience from the childhood are very important for the whole Life. The campaign went viral and appeared in the all main czech media (so the client saved the money for the planned advertising campaign. :)