Winner of the tender for the national campaign " STOP abusing children" organized by the Office of the Government of the Czech Republic.
(Idea Maker / Copywriter / Illustrations)
the problems of the children`s abusing presented as a ABC-book (the 1st book for the children in the school for learning) with the illustrations and poetry according the abusing. The main goal was to show to the parents, that the education and experience from the childhood are very important for the whole Life. The campaign went viral and appeared in the all main czech média (so the client saved the money for the planned advertisment in the media :)