The main page consists of a header block, which consists of the new toys

banners, sales and special offers, a navigation block, a content block — with listing

of all the toys, and a social block with the social networks plugins.

The grid for the site layout was made in a way,

that it would look good almost on any

screen resolution. So no one will get irriated

about large lists of toys on a list pages.

We thought, that it would be a good fun

to make some nice details to provide

our users with the best toy purchasing experience.

We created a mini basket, which resides in a footer

of the site. The mini-basket looks like an original receipt,

one get in the real toy store.

In addition to the toy catalog categories, located in the header, 

listing pages are equipped with filter system, so user can get all the toys

for the specified age at price specified. 

Toy page is a main landing page of the site – most of the customers get here first,

following the links from the other sites or from the search engines.

The page layout contains product image gallery, video

and some text. Beneath the gallery, there is a block with some formal

information, regarding the toy, such as dimensions of the box,

the country of origin, matrials list, and so on. 

The related products block is also presented in the

bottom part of the page.

Customer's basket page is pretty classic

and straightforward. Though, it also has

a glimpse of fun – after a certain amount

of goods in the basket, one of a fun personages

announces that the delivery will be free. Also, when

there is not enough goods, it tells the customer,

how much toys does he need to add

to the basket to get the free shipping.

Check-out page lets the customer make an actual order.

The one and only mandatory field in the form is the phone,

so the manager can contact the customer. All other

fields are optional, so the customer doesn't have to fill up anything

besides the phone number. The receipt on the right reminds

the customer of his order contents, and is updated in realtime

depending on the delivery options and shipping costs.

Every registered user has a profile page.

Basically it is used to access the list of orders

and to track the status of each of them.

The customer also can update his user

info such as name, phone, email, address and the city.

This page is for those customers, who want

to try Ponaroshku's toys before they

actually buy it. This page contains information

about all the stores in the city with

addresses and small maps.

We all know that errors and mistakes happen.

But we think that customers need every

bit of attention and care. We think that friendly

error messages are very important point, so the

user won't feel annoyed in any way.