Keeping in mind the diversity of expressions that this film creates, I’ve highlighted water as an essential metaphor of this film. I’ve branded and packaged flavoured water called The Pledge.
Reflecting on a dialogue that derives the term, “The Pledge” – Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course... it probably isn't. ..”
I’ve tried to represent the subtle sense of illusion that this film creates. And based on this, I’ve created the color palette.