Cannes Cyber Lion Finalist - Video Driving
We get asked to make a lot of driving games (could it be our name?) so when London strategy agency Hyper Happen challenged us on behalf of their client Nokia with a brief to make a driving experience that would redefine the online driving game, we got really excited. NokiajQuery16206707341702915238_1319208192811s multimedia car kit CK-20W is an all-in-one hands-free calling, GPS Navigation Kit, and digital music player thatjQuery16209146513949685866_1319208864173s too cool to pass up if you??re a tech-savvy gadget-phile. We collaborated with Hyper to deliver a rich engaging online experience to demonstrate the benefits of the product.
The Passenger received hundreds of thousands of game plays to date, with over 60% of players coming from the target European audience. This execution has been turning heads in the interactive advertising industry, shortlisted for two Cannes Cyber Lions Awards.