To be able to create a restaurant menu, table tent, gift card, and a gift certificate request by the client that usage the same brand identity throughout all the design.
Right away I knew I wanted something fancy, elegant, kind of high class design for my layout even though it is just a normal restaurant. I searched for menu simples on Google for inspiration and found menus with too much text and pictures. There were a few I came across with less pictures, more breathing room for text, and no more than two color choices and typefaces. I looked up for table tents layout, gift card simples, and gift certificate designs to determine what important facts are included. Finally, I researched on restaurant logo design to get a general idea on what kinds of icons are used. Many restaurants had the same icon design such as a fork, a spoon, a plate, or a chef’s hat.
Concept and Solution:
For colors, I wanted to keep it to a minimal of two colors and no more. My color choices are red and brown because red is a very warm color. It’s bright, eye catching, creates excitements and hunger. Brown is the color that represents nature instead of green and it doesn’t over power the red. It also works very well with the whole design layout.
For the logo I wanted to create a design that represents the restaurant without using the same repetitive design used by other restaurants. I knew by the name of the restaurant given by the client it was meant for more outdoorsy, Mother Nature lover. People that enjoy being outside while eating, taking in the scenery around them, breathing in fresh air, and can relax and enjoy their meal. For that I replace the “T” in Courtyard with a fork representing a tree.
For the layout process I made demo mock ups of the menu and table tent to help visualize where I want the text to flow, what type of fonts to use, and organizing the order of the menu. Finally I created the actual design layout using InDesign, play with the color until it was the perfect match and as for the wood texture I found on flicker. The red texture I created in Illustrator using the gradient mesh tool, export the file into Photoshop and adjust the levels, curves, photo filter levels. The leaf bullets and swirl design was also created in Illustrator.
The overall design turned out more excellent than anticipated.
People of all ages
Both men and women
Middle class to Upper class