Nupoor Rajkumar's profile

Ahalya - Logo and Branding

Using the references of a lotus and a swan, I did many scribbles and created the motif that formed the logo. The font for the logo was originally one of my favourite fonts - Didot. The serifs were tweaked to give it a swan-like appearance.
Two of the sub-brand were given colours as such, based on target audiences for each.
Stationery for Ahalya Alchemy, the online jewellery store.
Stationery for Ahalya Bespoke, the exquisitely custom-made jewellery store.
Appointment book for Ahalya Bespoke.
On the left is an e-mailer for Ahalya. On the right are some examples of social media work I did for the brand.
This is an unpublished pouch created for kids' jewellery for the brand.
On the left is a little note I designed for that Ahalya would put into each jewellery package, to give that personal touch. On the right is an unpublished jewellery box.
This was a website I was working on for them. I left Rubecon before completing this project.
Ahalya - Logo and Branding
Published:

Ahalya - Logo and Branding

Ahalya was a project I did while working at Rubecon. Ahalya is a jewellery designer amongst other things and her jewellery brand was named after Read More

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