The animated history of Anís del Mono
I was contacted by the agency, DDB Madrid, to art direct and illustrate an animation video telling the history of Anís del Mono, probably Spain's most famous and culturally rooted liquor brands.
 
The agency had just the text for the voice over telling the story, nothing else. So I picked it up from there and created the whole visual narration, coming up with all the images that will go with the texts.
 
I ended up setting up a team of two animators and a sound engineer, and together we did the whole project from scratch, complete with an original score composed and performed by myself.
Art Direction & Illustration
WEARBEARD
 
Animation
ISABEL DE LA TORRE & BRETT ROGSTAD
 
Sound
DAVID ACERO / ESTUDIO LA RESERVA
 
Music
WEARBEARD
 
Agency
DDB SPAIN
 
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VOICE OVER TRANSCRIPTION
 
Is there a link connecting Johnny Depp and Charles Darwin?
Or some mysterious connection between Pablo Picasso, grandmothers, and Christmas carols in Spain?
The answer is yes. And, believe it or not, that link between a Hollywood actor, an artistic genius, a grandma baking doughnuts and a scientific visionary is… a bottle of Anís del Mono.
Its legend goes back to the late 19th century. Anís del Mono’s founder Vicente Bosch had business in America and often received packages containing exotic items from the new continent. One of those was a cute little monkey that ended up giving the brand its name.
The story of the bottle’s design is more…romantic. After buying a bottle of perfume for his wife at Place Vendome in Paris, Bosch had found the inspiration for the iconic diamond-patterned design.
But it was the label which brought about the funniest anecdotes, such as the world’s oldest typo (the extra L in “distillation") or the monkey’s face, which bears a suspicious resemblance to Charles Darwin, father of the then highly controversial Theory of Evolution.
However, Darwin himself would question his theory if he’d seen Anís del Mono’s unexpected evolution. Because it would end up appearing in the art of Picasso, and even becoming… a musical instrument. Its diamond-patterned glass made such a curious sound that it generated one of Spain’s most rooted Christmas traditions: scratching a bottle of “anís”.
But its fame grew even bigger, for Anís del Mono also wound up making it in… Hollywood! Sharing the big screen with stars like Johnny Depp.
Anís del Mono’s story was written by a thousand hands. It’s more than “anís”. It’s an icon which has been with us since 1870.
Few monkeys can say they’ve reached such heights.
The animated history of Anís del Mono
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660
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Published:

The animated history of Anís del Mono

Animation video telling the history of Anís del Mono, one of Spain's most famous and culturally rooted liquor brands.
29
660
6
Published:

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