Refreshing a visual identity presents a significant opportunity for the existing brand. It builds off value from pass successes and forges ahead communicating ever evolving positioning and reinforcing the value proposition.
Goodwin Group Public Relations wanted to update and revitalize their brand. The name was simplified and more iconic
logo treatment was developed to reflect their growing social media business and online strategies.
NorthStar Insurance Services needed a more updated identity treatment to provide greater flexibility for marketing initiatives.
Hydracor Healthcare Applications and Software needed to develop a more professional and recognizable identity. The new logo and positioning statement much better align with their business model and brand goals.
Cog Hill Golf & Country Club wanted to explore a new identity that was current and crisp, while capturing the vintage feel of the established and iconic 85 year-old Chicago golf club. One primary directive of the solution was to create more effective and efficient merchandising opportunities.
Exit Planning Exchange Association needed a more updated and flexible identity with the ability to scale across new geographic markets.
TOUR of Greater Boston needed to visually simplify logomark for more flexible use and increased merchandising opportunities.
