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    If I Had A Heart is a short film set in Korea telling the tale of betrayal and revenge. The film focuses on a bare knuckle fighter successful in … Read More
    If I Had A Heart is a short film set in Korea telling the tale of betrayal and revenge. The film focuses on a bare knuckle fighter successful in his underworld arena but increasingly detached from the world around him. It is clear that the character's issues stem directly from the abandonment he experienced at the hands of his mother. The project needed a stylised screen printed poster that would be used as the main promotional image for the film. The brief was to create a simple design that cleverly portrays the themes of the film. Throughout the film the character is often seen slumped as he deals with his detachment or fully taking the foetal position after experiencing a violent punishment. The final design for the poster combined the visual of the character in a foetal position with the shape and structure of a human heart; referencing the film's title. The poster represents both the continuing pain the character feels alongside the quiet sense of loss and abandonment. The bodily position being the only link to his time spent close to his mother before being abandoned; when he was carried in her womb. Title design: Brother Tak Read Less
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If I Had A Heart
 
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If I Had A Heart is a short film set in Korea telling the tale of betrayal and revenge. The film focuses on a bare knuckle fighter successful in his underworld arena but increasingly detached from the world around him. It is clear that the character's issues stem directly from the abandonment he experienced at the hands of his mother. The project needed a stylised screen printed poster that would be used as the main promotional image for the film. The brief was to create a simple design that cleverly portrays the themes of the film.
 
Throughout the film the character is often seen slumped as he deals with his detachment or fully taking the foetal position after experiencing a violent punishment. The final design for the poster combined the visual of the character in a foetal position with the shape and structure of a human heart; referencing the film's title. The poster represents both the continuing pain the character feels alongside the quiet sense of loss and abandonment. The bodily position being the only link to his time spent close to his mother before being abandoned; when he was carried in her womb.
 
Title design: Brother Tak
 
 
 
Poster
 
 
Poster print
 
 
Illustration detail
 
 
Typographic detail