Shampoo BLUE
Brief
Shampoo BLUE surge por necesidad de crear un shampoo que evite la caída delcabello, que prevenga la caspa y que mantenga el color del cabello reciénpintado y que a la vez lo nutra dándole brillo y fuerza. Debido a suscomponentes naturales Shampoo BLUE es el único en su genero que cubre todasestas necesidades.
Shampoo Blue es línea de shampoo más efectiva que ayuda a mantener el color de un pelo teñido, la caída y la caspa
BLUE Shampoo comes of necessity to create a shampoo that prevents hair loss, to prevent dandruff and to keep hair color recently painted and nourishes while giving shine and strength. Due to its natural components BLUE Shampoo is the only of its kind that covers all these needs.
BLUE Shampoo is the most effective line of shampoo that helps keep the color of dyed hair, fall and dandruff.
Shampoo Blue es línea de shampoo más efectiva que ayuda a mantener el color de un pelo teñido, la caída y la caspa
BLUE Shampoo comes of necessity to create a shampoo that prevents hair loss, to prevent dandruff and to keep hair color recently painted and nourishes while giving shine and strength. Due to its natural components BLUE Shampoo is the only of its kind that covers all these needs.
BLUE Shampoo is the most effective line of shampoo that helps keep the color of dyed hair, fall and dandruff.
Shampoo BLUE busca reflejar la vitalidad y naturalidad que tiene y sobretodo hace énfasis en que el cliente podrá cubrir varias necesidades usando unsolo producto.
BLUE Shampoo's goal is to reflect the vitality and natural look, and it especially emphasizes that the customer can meet various needs using a single product.
BLUE Shampoo's goal is to reflect the vitality and natural look, and it especially emphasizes that the customer can meet various needs using a single product.
Proceso Creativo / Creative Process
Durante las primeras étapas de la elaboración se propuso un diseño para el bote, junto a varias propuestas de logos.During the first steps of the creation, a desing for the bottle was proposed, along with various logo designs.
Aunque el logo se conservó, se decidió cambiar la forma del contenedor.
Even though the logo was kept, the bottle was changed.
Even though the logo was kept, the bottle was changed.
Una vez definidos el logo y el recipiente, se dibujaron multiples bocetos para definir el estilo de la campaña.
Once the bottle and logo were decided, several sketches were made to define style of the campaign.
Once the bottle and logo were decided, several sketches were made to define style of the campaign.
Idea
Por medio de esta amplia campaña publicitaria, yo quería transmitir, a un mercado en especial (mujeres adultas de 40 años en adelante) una problemática que se acentúa cada vez más a su edad. Se trata del cabello.
Through this extensive advertising campaign, I wanted to transmit to a particular market (adult women 40 years and over) a problem that becomes more pronounced within their age. This is about hair loss.
Por eso, Shampoo BLUE es ideal para ellas, ya que fortalece y disminuye en gran cantidad la caída de cabello, llenándolo de nutrientes esenciales para mantenerlo sano, elimina la caspa y resequedad dándole un brillo luminoso y prolonga el tiempo de duración de un tinte normal, dando como resultado un cabello brillante y resplandeciente en color hasta por casi un mes entero.
Through this extensive advertising campaign, I wanted to transmit to a particular market (adult women 40 years and over) a problem that becomes more pronounced within their age. This is about hair loss.
So BLUE Shampoo is ideal for them, as it strengthens and decreases in large quantity their hair loss, treating it with essential nutrients to keep it healthy, it also removes dandruff and dryness of hair, giving a luminous glow and prolongs the duration of a normal dye, giving as a result a shiny and bright looking hair color for up to a whole month!
El mayor enfoque de mercado de Shampoo BLUE son las mujeres adultas.
BLUE Shampoo's main focus and target is adult women.
BLUE Shampoo's main focus and target is adult women.
Objetivo de la Campaña / Campaign's Goal
Como META, Shampoo BLUE quiere llamar la atención de mujeres de edad adulta para que confíen en el producto- como solución para reducir y eliminar su problema de cabello, y así convenciéndolas a comprar el producto. Con éste, se sientirán más jóvenes, teniendo un cabello envidiable: más sano y resplandeciente.
As their GOAL, BLUE Shampoo wants to draw the attention of adult women to trust the product- as a solution to reduce and eliminate their hair loss problem, and that way, convincing them to buy the product. With BLUE, they will feel younger, having an envious hair: healthier and glowing.
As their GOAL, BLUE Shampoo wants to draw the attention of adult women to trust the product- as a solution to reduce and eliminate their hair loss problem, and that way, convincing them to buy the product. With BLUE, they will feel younger, having an envious hair: healthier and glowing.
La SOLUCIÓN fue hacerles ver a las personas, de una manera exagerada, la cantidad de tinte, cabello que se pierde o cuánta caspa se acumula a su edad, y el proceso tan simple que tiene Shampoo BLUE para reformarlo completamente.
BLUE Shampoo's SOLUTION was to make people realize, in an exaggerated way, the amount of tint lost in dyed hair, hair loss, or how much dandruff is accumulated at their age, and the simple process that BLUE SHAMPOO has to completely renew it!
BLUE Shampoo's SOLUTION was to make people realize, in an exaggerated way, the amount of tint lost in dyed hair, hair loss, or how much dandruff is accumulated at their age, and the simple process that BLUE SHAMPOO has to completely renew it!
Imágenes / Images
Exagerando la cantidad de cabello que cae sobre la almohada. Exaggerating the amount of hair loss on the pillow.
Exagerando la cantidad de caspa que queda sobre la almohada, dejando casi una siloueta.Exaggerating the amount of dandruff left on the pillow, leaving almost the head's silhoutte.
Exagerando la cantidad de color que cae quedaría en la almohada.Exaggerating the amount of color that would be left on the pillow.
Slogan + Información / Slogan + Information
Para la campaña se desarrollaron una serie de slogans y un texto informativo para el producto. Los slogans cambian según el producto, pero la información permanece igual para todos los anuncios.
" Evita la Caída del Cabello "
" Evita la Caspa "
" Color Luminoso "
" Disfruta de un cabello saludable y con más fuerza con la linea de Shampoo BLUE, que además contiene ingredientes especiales para manteer tu cabello resistente y con brillo natural. "
Como slogan general de la marca, Shampoo BLUE transmite el siguiente mensaje:
" PORQUE TU REFLEJAS ESE BRILLO. "
For the campaign, a series of slogans and an informative text was developed for the product. The slogans changes depending on the product, but the information remains the same for each ad.
" Prevent Hair Loss "
" Prevent Dandruff "
" Brilliant Shining "
" Enjoy a healthy and strengthened hair and with the line of BLUE Shampoo, which also contains special ingredients to keep your hair strong and with a natural shine. "
" Evita la Caída del Cabello "
" Evita la Caspa "
" Color Luminoso "
" Disfruta de un cabello saludable y con más fuerza con la linea de Shampoo BLUE, que además contiene ingredientes especiales para manteer tu cabello resistente y con brillo natural. "
Como slogan general de la marca, Shampoo BLUE transmite el siguiente mensaje:
" PORQUE TU REFLEJAS ESE BRILLO. "
For the campaign, a series of slogans and an informative text was developed for the product. The slogans changes depending on the product, but the information remains the same for each ad.
" Prevent Hair Loss "
" Prevent Dandruff "
" Brilliant Shining "
" Enjoy a healthy and strengthened hair and with the line of BLUE Shampoo, which also contains special ingredients to keep your hair strong and with a natural shine. "
As a general slogan of the brand, BLUE Shampoo transmits this message:
" BECAUSE YOU REFLECT THAT SHINE. "
Poster
Versión final del anuncio 'Evitar la Caìda de Cabello'.
The final version of the 'Prevent Hair Loss' ad.
The final version of the 'Prevent Hair Loss' ad.
Versión final del anuncio 'Evita la Caspa'.The final version of the 'Prevent Dandruff' ad.
Versión final del anuncio 'Color Luminoso'.
The final version of the 'Brilliant Shining' ad.
Valla
Caja de Luz / Light Box
Periódico / Newspaper
Plana Completa.
Full Page.
Centrales.
Double Central Page.
1/4 de Plana o Robaplana.
1/4 Page.
Cintillo.
Bottom Band.
Suplemento / Supplement
1/2 Página (Vertical).
1/2 Page (Vertical).
Página Completa.
Full Page.
Doble Página.
Double Page.
1/4 de Página.
1/4 Page.
Revista / Magazine
Página Completa.
Ful Page.
1/2 Página (Horizontal).
1/2 Page (Horizontal).
Contraportada.
Back.
Doble Página.
Double Page.
Doble Página.
Double Page.
Doble Página.
Double Page.
