World of Mirth is a funky, vintage toy shop determined to offer items not available anywhere else. Over the past 22 years they have happily matured into what is often described as a place where Dr. Seuss meets Pee Wee’s Playhouse. This rebrand and its accompanying guidelines is an attempt to blend the whimsy with the history - Enjoy!
UNT // Spring 2014
Professor // Alex Egner
Graphic Design
close-ups
Humbled to have received the following accolades at the 2015 DSVC Student Show for this project:
Best in Show
Judges' Choice Award - James Lacey
Best Brochure/Catalog
