Coca Cola Refreshment
Conceptual designs for a teaser site, website and mobisite that enables you to unlock certain levels of the site by purchasing cokes and entering the number under the lids (onto the site). The more numbers you enter the more points you earn and in turn, the more areas of the site you unlock, allowing you to download all sorts of goodies like ringtones, wallpapers etc. The teaser site would have a Coke logo in an ice-block and as the days go by, the ice melts, revealing the logo, with co-ordinates to an activation. When the time was up, the site would be active.