Capsugel Americas, located in Greenwood, South Carolina and Mexico, developed a lengthy long range strategic plan. They were anxious to have their associates understand and embrace the plan and determined that graphically would be the ideal way to instill it.

Strategic plan campaign materials were designed and created. These included identity, posters, banners, identity hangtags, bookmarks and brochures. The poster was also provided in Spanish.

This program was awarded a Communicator Awardof Distinction by the International Academy of the Visual Arts.

“After the completion of Capsugel’s Long Range Strategic Plan (LSRP), we decided that the company would need some sort of identity program to instill our efforts to our associates in the USA and Mexico. Art•Design Associates was retained and created an image depicting the plan. From there, they designed support materials which we have incorporated into the initial presentation. Now everyone sees reminders throughout the plant and on every associate’s nametag everyday. Banners, posters, bookmarks, brochures are all emblazoned with the LSRP. It is very much part of our Capsugel life. We are so excited about our new program and the results we have already attained.”
Ada Velez, Director of Human Resources