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    About

    A bold, design-focused identity and website helped a 124-year-old glove manufacturer defy category expectations.
    Published:
Redefining a Workwear Brand
Since the 1890s, people worldwide have trusted Kewanee, Illinois-based Boss Gloves to provide gloves, boots, and safety gear for a variety of industries.  Atomicdust wanted to help Boss break through the stagnant workwear category with great design — and a story about something bigger than the gloves themselves.
Build Great Things
 We gave Boss a tagline —“Build Great Things” — that speaks to consumers, retailers and distributors in the brand’s new, straightforward voice. Short, action-oriented headlines are balanced by friendly, vivid colors and bold images. Oversized product photography wordlessly emphasizes the quality of the products, showing off every stitch.