Redefining a Workwear Brand
Since the 1890s, people worldwide have trusted Kewanee, Illinois-based Boss Gloves to provide gloves, boots, and safety gear for a variety of industries. Atomicdust wanted to help Boss break through the stagnant workwear category with great design — and a story about something bigger than the gloves themselves.
Build Great Things
We gave Boss a tagline —“Build Great Things” — that speaks to consumers, retailers and distributors in the brand’s new, straightforward voice. Short, action-oriented headlines are balanced by friendly, vivid colors and bold images. Oversized product photography wordlessly emphasizes the quality of the products, showing off every stitch.