Bold branding and a new e-commerce website for Reebok helped Warson Brands reinvent the perception of work footwear.
Designed for Exploration
We designed the new ReebokWork website to encourage exploration, whether you’re at a desktop or browsing from a mobile device. The site is simple and elegant to tie into existing Reebok visuals, and makes each shoe a hero with bold, colorful photography taken by Atomicdust in our own studio space. The site is highly responsive, and shows each shoe moving and reacting to its environment.
Branding in Motion
We handled all the photography for the ReebokWork website in our studio. We also filmed and edited website and trade show videos to show the shoes looking stylish, strong and safe at various jobs and work sites.