LA MACHACA

Branding and packaging desing of a local product from Monterrey, México. 

The logo and concept was inspired by a movement known as Acción Poética born in this city, since it is popular among Monterrey locals and it is identificative from this city.

Inspiration: "Acción Poética" local movement

• Alejandra de la Garza, © Master in Packaging Design ELISAVA, Barcelona, 2014.