Copywriting and Digital activation around Pulco's theme "Laziness is good with Pulco"
"La paresse a du bon" means "Laziness has its' virtues"
Day to day writing on the Pulco twitter account to launch it's online presence. Puns and play on words around the news and how Pulco could surf on the idea of Laziness is good around news "sujets d'actu" on social media.
Weekly printed ad in the french media press newspapers (20minutes, Libération)
Play on the news and the different websites where Pulco communicates to activate the brand.
Print - In 20minutes newspaper on May 15th, Thursday.
One week after the public holiday of May 8th Thursday 2014 (Victory in Europe Day)
"Work on Thursday ? What a silly idea."
One week after the public holiday of May 8th Thursday 2014 (Victory in Europe Day)
"Work on Thursday ? What a silly idea."
Activation et Social Media (Facebook, Twitter, Instagram)
On M6 website - Digital Ad - Sur le site de M6
Canal + and Courrier International websites -
Digital Ads linking Pulco's idea of "Laziness is good with Pulco" (work less, relax more, live the moment, etc...)
Pulco's Laziness on Meteo France website -
"When looking at the sky is too much trouble"
Activation Social Media
