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  • About

    About

    Branding and design work for Propper International, a military and tactical apparel company.
    Published:
New Branding Celebrates Propper’s Past – and Its Future

Propper International has manufactured tactical gear for the U.S. military since 1967, the year they earned their first Navy contract. But as the company moved into the law enforcement, public safety, private security and lifestyle realm, they needed to build a reputation on the commercial side of the tactical industry. Atomicdust was ready to help.
 
The new brand identity takes Propper in a fresh and more commercial direction, while staying true to their proud military heritage. For us, Propper is an authentic, deliberate, quietly confident brand with gear that speaks for itself. Propper gear works right, right when it’s supposed to, whether you’re in the service, on the job, or off for the weekend.