This is a hypothetical project as a part of my final year college assignment. Aim of the assignment was to design a promotion campaign around a brand/service by recognising a gap and coming up with design solutions and strategies accordingly.
The brand that I took up is ITOKRI.com.
ITOKRI.com is an e-commerce website which celebrates creativity and Conversation from villages, small towns, and from metros online! It nurtures, gives space, light and love to the emerging and ancient vibrantly creative spirit of India. That spirit is throbbing to give birth to an edgy, yet warm, funny and a fair India. An India where potential from any region, any geography howsoever remote, howsoever mainstream is nurtured and allowed to thrive. An India that finds its definitions from itself, its own genius, simultaneously engaging with the best in the world.
During my research, I found out that not many people are aware about ITOKRI.com, and also my primary research concluded that the website does'nt have strong visuals that retains in the minds of people. Taking this insight into consideration I came up with design solutions such as a photoshoot showcasing the diverse products available at ITOKRI.com and creating the needful artworks around them which will be running across both print as well as interactive media.
Concept : DESI COOL/ Desi is the new Cool.
The photographs hav'nt been edited, and have been kept in natural tones, just hoe ITOKRI.com likes it.
Model : Shreya Kalra
Photography : Riddhima Arora
Photography : Riddhima Arora
Following is my attempt to fill in the gap of ITOKRI.com in the market.
Photoshoot
Thankyou! :)
