Taking a cue from the existing logo / mnemonic, we developed a set of illustrations to depict the various sub headings / menus for the website as well as newsletter templates and Corporate Profile
The illustration style is minimal and yet full of little details relevant to the data being projected. It has a hint of vernacular keeping in line with their chosen name 'Sarthak' , literally translating in to meaningful, and hence adding to the whole brand persona in the process. Addition of little elements such as use of 'bindis' and 'sarees' in the women characters' attires furthers this thought.