Taking a cue from the existing logo / mnemonic, we developed a set of illustrations to depict the various sub headings / menus for the website as well as newsletter templates and Corporate Profile
The illustration style is minimal and yet full of little details relevant to the data being projected. It has a hint of vernacular keeping in line with their chosen name 'Sarthak' , literally translating in to meaningful, and hence adding to the whole brand persona in the process. Addition of little elements such as use of 'bindis' and 'sarees' in the women characters' attires furthers this thought.
The illustration style is minimal and yet full of little details relevant to the data being projected. It has a hint of vernacular keeping in line with their chosen name 'Sarthak' , literally translating in to meaningful, and hence adding to the whole brand persona in the process. Addition of little elements such as use of 'bindis' and 'sarees' in the women characters' attires furthers this thought.
PRACTICE AREAS
LEGAL ALERTS
MEDIA
TEAM
RECRUITMENT & INTERNSHIP
CONTACT US
The Website features pull down menus that drop down when the cursor is positioned upon a selection. The over all palette is kept in muted greys with black and white text and iconography. The illustrations add a subtle hint of color, keeping it to the minimal and drawing focus towards the said menu by means of interaction.
To view, follow the link www.sarthaklaw.com
Upon clicking, the thumbnail of the illustration, expands in to a larger view revealing the full picture.
The Corporate Profile too follows the minimal yet meaningful path and it succinct and to-the-point.
While the relevant illustrations dot the pages around the edges, creating an interaction between form and space and doing away with the traditional approach of leyouting where visuals are contained within assigned boxes.
The fluidity of the layout stresses on the approachability of the Firm and its members.
It also doubles up as a folder and holds a List of Representative Clients which is ever growing!
Newsletter Template Header - Competition
Newsletter Template Header - Power
Newsletter Template Header - Real Estate
Newsletter Template Header - Education
The Legal Alerts Illustration is tweaked and used to illustrate the headers of the 4 categories for the Newletter Alerts, namely Competition, Power, Real Estate & Education. Color Blocking is used to enhance the said category.
The complete Branding Kit as developed for Sarthak Law
