Through 5 consecutive flex pages, starting with a single page and then consecutive double page spreads, conveyed the message visually that the Blue Mountain Ridge Runner operates all year round. This execution ran in the Monday July 15, 2013 Toronto edition of the free daily newspaper 24hrs.
This DPS flex execution to promote the resorts Timber Challenge ran in the Wednesday June 12, 2013 Toronto edition of the free daily newspaper 24hrs.
