They stick to the unique approach in presenting their clothing by creating a motion piece for every design on the tees. Therefore they opted for a video based website with the shoots of the models for the designs as a main attraction.

The client provided a sketch on which he wanted to base the logo and it was quite nice from the beginning. It was just a matter of digitalizing the piece.

The main page had to be a video page. As soon as one enters the site they see the process of creation of one of the pieces of design from the store that fills the whole page. An interesting touch was adding slight overlaying texture on the video to prevent it looking too blocky on a larger resolutions.

 

 

 

 

The store is where I put some additional creative ideas so it’s not your usual ‘select a tee and pay’ kind. The characters wearing t-shirts are quite atypical to say the least. The buying process is straightforward, super-easy and secure. Exactly what I needed for the small project.