Uptown is a clothing line based in Philadelphia, PA. It gets its' name from a section of Mt. Airy, Philadelphia known as Uptown. The objective of the brand is to embody the vibe of Philadelphia.
Philadelphia is often called the underdog city. People think Philly is all cheesesteaks, rowdy sports fans, and The Rocky Stairs. But, there's a lot more to the city that makes it one of the best in the world. People don't know that; and, we dont mind because we like the privacy.
Uptown will release limited edition signature collections of apparel for the Fall, Winter, Spring, and Summer. The First bieng "The Philadelphia Collection"
The Website (Mock Up)
A "Single page" responsive website.
Photography from The Urban Natured TROUBLE 2013 Look Book
The objective was to create a clean, and minimal user interface that could quickly make a visual impact and convey the brand's message. The simplicity of the site is also geared towards allowing the user to easily buy the product.
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This work is a concept.