A series of posters that I created for my L6 Negotiated Projects' brief.
The aim is to get people realize that not everyone has the same exact definition for clear water.
The posters show the most extreme situations of the Africans and yet that might be the clearest water they have to survive. Hence the plain and clean background with simple illustrations but using the blue color to emphasize on the water.
*This is not an actual work done for WaterAid UK. It's just for academic purpose.
Idea:
This idea is inspired by the fact about Africans using cow’s pee to wash their hands and they do not think that it is unclean because to them,
clear water is better than cloudy and muddy water.
A sticker of a cow will be placed on the mirrors of the public washroom. As water is pressed when people wash their hands,
it creates the feeling as if they were washing their hands with cow’s pee. This will make them put themselves into the shoes
of the poor Africans and hopefully visit the website to donate and help.
