Client: InBev
Brand: BUD
Project: Check-in on the Soccer World Cup
Task: to use web and SM as additional channels for NCP activation. To create a connection between banner campaign and immediate participation in the promotion.
Idea: to find missing caps Bud fans must check in at the FIFA World Cup stadiums and gather the biggest crowds of fans on the stadium to win.
Are you looking for the “Germany” cap? Take your seat the Munich World Cup stadium, share the check-in in your facebook and get your fiends in!
Tools: Web-site, SMM, DM
