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    art direction × brand design × logo design × print design × web design for SMBS/Faculdade de Psicologia - Universidade de Lisboa /\/\/\/\/\/\
    Published:
The brand concept was based on the psi symbol (Ψ - a symbol of psychology) and the color orange associated with psychology.
The logo has the shape of a flower symbolising the female predominance in psychology.
The petal breaks the symmetry of the fork in psi symbol referring that it is not an exact science.
brand design × logo design × stationery design × print design × web design for SMBS/Faculdade de Psicologia - UL
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