The brand concept was based on the psi symbol (Ψ - a symbol of psychology) and the color orange associated with psychology.
The logo has the shape of a flower symbolising the female predominance in psychology.
The petal breaks the symmetry of the fork in psi symbol referring that it is not an exact science.
The petal breaks the symmetry of the fork in psi symbol referring that it is not an exact science.
art direction × brand design × logo design × print design × web design for SMBS/Faculdade de Psicologia - Universidade de Lisboa
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