During this past summer, I had to pleasure of working at Roark and headed an animation project to be displayed in Tin Pan Alley's studio space. The animation, as well as others, are looped on three large flat LCD screens with their logo, TPA, overlaid on top. I conceptualized the whole project from sketch to finish and worked with frame by frame animation techniques in Flash and Photoshop.
[I must add, sharks are pretty cool]