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    About

    Set Design: Annie Zeng, Lenora Rigoni Art Direction & Photography: Matt Fry Retouching: Annie Zeng, Matt Fry
    Published:
Thingmade
 
Thingmade is a boutique shop powered by Madwell, a Brooklyn-based creative agency.
 
I was called upon to work on creating a series of product photography for the launch of the Thingmade website. At that time, Thingmade had four creations in its universe, three of which were inspired by Susan Kare.
 
1 - A four-piece set of glassware (also known as Stumblers) printed with pixel icons suggestive of alcohol-induced hallucinations
2 - A cotton tee named Love is War and silkscreened with a sequence of bombs forming the universal symbol of affection
3 - An ashy soot-colored wool cap for the modern-day conqueror, embroidered with a viking helmet icon
 
The fourth creation is a Thingmade original, a Gyroscopic Illuminated Figure (GIF). An analog spin on the familiar digital loading sequence, the Gyroscopic Illuminated Figure takes a symbol of anticipation, frustration, and promise and extends it indefinitely.