AB Presents Brand
Ashley Bright Presents is a presentation focused design and education consultancy. On one side is "CREATE", where they design and develop story driven presentations to help their clients sell ideas. On the other side is "EDUCATE", where they empower their clients with skills, techniques and methodologies to deliver amazing presentations that engage and inspire their audience to take action. As such it was important that their branding be representative of both sides of the organization, while still hinting at their primary business focus.  
 
Presentations are all about conveying confidence. As such the identity takes the founder's initials and puts them center stage in a clean, strong sans serif font. Two complimentary shapes reminiscent of speech bubbles provide a platform for the letters and hint at the dialogue between presenter and audience. High contrast colors and negative space create a 3 dimensional illusion that, depending your point-of-view, appear to elevate either the A or the B, representing the duality between the creation and education aspects of the organization.
 
These underlying conceptual principles combined with bold graphical elements create an identity system that's dynamic, engaging and recognizable across all collateral materials.  
 
AB Presents Brand
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AB Presents Brand

Branding for my new presentation focused design and education consultancy.
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72
2
Published: