Diageo Reserve Gift Packaging
Packaging // Creative Direction // Product & Graphic Design // Concept
Illustrations by Technoimage
Limited edition design concepts for Diageo Reserve portfolio for the B2B Brazilian market.
These concepts explore shapes, colours and finishings that were carefully select to deliver rich and sensorial packaging experience that increases product perceived value and reinforce the individual personality and storytelling of each brand.
These concepts explore shapes, colours and finishings that were carefully select to deliver rich and sensorial packaging experience that increases product perceived value and reinforce the individual personality and storytelling of each brand.
Blue Label (Close View) // Materials: Branded leather + Golden Hot Stamping
Blue Label (Open View) // Materials: Velvet fabric + Printed stainless steel
Gold Label // Materials: Black Piano Finished Wood + Gold Velvet Fabric
Ron Zacapa // Materials: Branded Wood + Ecological Hay
Ron Zacapa XO // Materials: Branded wood + Ecological Hay
Cîroc Vodka // Materials: Natural and Blue Glossy Translucent Plastic + Led Lights
Cîroc Vodka Combo // Materials: Natural and Blue Glossy Translucent Plastic + Fake Handcuff
All this concepts were part of a pitch process and they have not been commercially used
