This project is about take the company logo which I designed in last Communication Design 1 course, and create an animated metamorphosis of a letter form to an logo. I tried to put more stories rather than just create good logo morphs. First, I started to think about the company, City Fish. City Fish has been in the wholesale and distribution business for almost 30 years, they provide fresh, frozen and live seafood to restaurants and fish markets for Calgary and surrounding areas. So the basic shape of this logo is the fish, which has the city shape inside and the tail that expresses the speed and the movement. Also I chose different shades of blue colours for the logo to express the freshness and the coolness that customers expect from the City Fish products.