To let our customers know they could also buy Intel processors at Coolblue, we worked together with Intel to set up an exclusive Coolblue LAN-party. I directed the main visual for the event. For this I had to tear up the style guide and instead of placing the Coolblue specialists on a bright white or blue background, I put them in a dark room where the only light was coming from their screens. Watch a video of the day by clicking on the link below.

To increase brand awareness, I also helped set up various brand campaigns. These campaigns usually communicated Coolblue's elaborate choice in shipping options, which was one of their unique selling points.

I helped extending Coolblue's brand style guide by setting up pages on several topics. For example, icon use (I also created the set), formats for the most used sales campaign (Voordeal) and formats for setting up designs for a new physical store.

Primarily Coolblue is an online store. But they also have a few physical stores. From day one I was involved in all stages of the store process, from creating mockups to designing and checking the actual visuals and exporting them including a plan of placement.

In 2015 I started organising a monthly event just for designers, called DDAY. During these couple of hours everyone was invited to give presentations or workshops on what they loved doing and wanted to share. Just to get away from the usual for a bit. This helped us become better individually as well as a team.