GOOFONT
Experimental Motion Typeface
Part of a fourth year course: Typography Without a Computer
Department of Visual Communication
Academic Center of Design and Education Wizo Haifa 2015
Department of Visual Communication
Academic Center of Design and Education Wizo Haifa 2015
Advisors: Terry Schreuer and Michal Cederbaum
Culture jamming is a social phenomenon that seeks to draw attention to and disrupt capitalist, media culture and its mainstream cultural establishments. Inspired by this term we created an experimental, “distorted”, font which seeks to point out and critique the "beauty ideal" standards of the Western, capitalist culture. The type gets its “weight” depending on the body on which it is worn; redefining the notion that there is one exemplar of weight, body and beauty.
The font that is created is one that lives and breathes with motion; it is dynamic and ever changing and not limited to one particular or permanent configuration.
The font that is created is one that lives and breathes with motion; it is dynamic and ever changing and not limited to one particular or permanent configuration.
Behinde the scenes - motion typeface
Text / 70 pt.
Typeface loop 01
Typeface loop 02
Typeface loop 03
The Creative Process
