Gatorade: ONE THOUSANDTH OF A SECOND
Integrated
Integrated
A digital and social media centred campaign for Gatorade Series Pro. Targeted primarily at serious athletes, it would filter out and culminate in a Twitter campaign "#1000th of a second". The hashtag would be featured and highlighted in a variety of different media. The insight: world-class athletes and players put in hours of training just to shave milliseconds off their times.
