Rucker & Associates
Telling a Story of Sustainable Results
Telling a Story of Sustainable Results
Rucker & Associates works with companies and organizations to find greater and sustainable efficiencies through the application of Lean Six Sigma. But, not everyone understands what Lean Six Sigma is--much less why they should be interested in it. This client wanted to tell their brand story in a way that explained the benefits of Lean Six Sigma without putting everyone to sleep. And, they wanted potential clients to be as excited about this tool as they are. So, we got them to teach us about it and found that there are a lot of reasons to be a fan of Lean Six Sigma. From there, the brand story wrote itself. Well, kind of. We helped it along here and there. Below are a few excerpts from a corporate identity piece created for the firm. (Yep--I was the copywriter.)—Work done through MicroMass Communications.
