The design combine traditional craft and machine age, combining the imaginations and materials, creating a style range – minimal match up   . A design collection which goes woven way, the hand woven fabrics so close to culture that evokes true Indianness. Rich colors bold geometric shapes along with lavish ornamentation creates contemporary elegance reflecting luxury and glamour.
The assertively modern style is also symmetrical and rectilinear, lavish and structured. Influenced by Cubism, Constructionism, Functionalism, Modernism, Futurism and minimalism; fusion is needled when art deco- a western movement contradicted with rich Indian fabrics and structures.