• Add to Collection
  • About


    Packaging series for a new range of low fat Potato Chips.
Varga Girl style illustrations of the 1940’s we created as the focus and core idea for the packs as they gave Sally immediate personality, attitude and standout from existing products on the market.
The product price point was at a premium so the quality, attention to detail and classic style was required to reflect that.
Sally is illustrated interacting with each flavour in a different way, this gives good flavour differentation while Sally herself is a great link between all the packs in the range