Client: Kott Gunning Lawyers
Project: Brand Rejuvenation


Kott Gunning is one of Western Australia’s most well known and respected commercial law firms. For more than 95 years, the Kott Gunning name has been synonymous with progressive corporate law in this state.

Reason for change
Kott Gunning is a well known name, however the brand was no longer working for the firm. The logo, designed for another era, wasn’t providing the cut through or image required in today’s competitive legal market. The firm’s brand communications were also tired and inconsistent and in need of a refresh to bring uniformity and direction to the way Kott Gunning told its story.

Change delivered
Starting with a clean sheet of paper, DIA Brands completely reinvented the Kott Gunning brand. A new brandmark was designed around the firm’s values that is dynamic and distinctive. We repositioned Kott Gunning with a new tagline and brand story aimed squarely at their target market. We then created and rolled-out new branding, print and digital marketing communications and a website that clearly separates the firm from other commercial lawyers in the way it presents the brand, markets the firm’s diversified legal services and communicates Kott Gunning’s unique value proposition.

Services Provided
Brand positioning
Identity design
Copywriting
Marketing communications
Signage
Website
Launch marketing
eDMs

Kott Gunning Lawyers
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Published:

Kott Gunning Lawyers

Kott Gunning is one of Western Australia’s most well known and respected commercial law firms. For more than 95 years, the Kott Gunning name has Read More
25
519
0
Published:

Creative Fields