This is a PSA campaign I created for the students of Cal State Fullerton. These ads ran in the university’s newspaper, the Daily Titan, during the fall semester of 2013.

 

My goal was to communicate the dangers and potential consequences of texting while driving. As a visual communicator, I wanted a campaign that was bright and that would catch a lot of attention from our readers at the Daily Titan newspaper.

 

As a design nerd, I really wanted to play around with some diverse, detailed vector illustrations on different ads, yet revolving around the same layout.