This is one of my University projects done on my 3th year of studies. MR.BLACK is coffee brand done for Balkan market. Name and graphic elements of the brand aim to emphasize the primary qualities of this product, the bitterness and intensity of coffee taste. The main goal of this brand is to make a connection with the consumer through the character of MR.BLACK and to induce the consumers to identify with it.

Mr.Black has a story for each package. The originality of this product is on the back of each package in the form of comic in which Mr.Black is describing his life. Mr.Black represents a strong personality behind which there is a strong coffee. He will help you to always stay awake, always be in shape, to arrive everywhere on time and that you enter all doors with style.